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60min

From bias to breakthrough: How to strengthen IP search outcomes

Originally aired on
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Presented inEnglish
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High-stakes intellectual property (IP) decisions depend on the strength of your prior art searches. Yet even sophisticated teams continue to miss critical references due to underlying human, linguistic, or strategic blind spots.

Watch this Managing IP-hosted webinar with our own Matt McBride and Mike Axton as they explore why these gaps persist and how practitioners can reduce them.  

In this webinar, we examine the following key areas:

  • The ‘invisible hand’ in the search box: how human bias shapes decisions without being noticed.
  • Efficiency versus exhaustiveness: knowing where diminishing returns begin and where risk remains.
  • Degrees of separation in prior art (the ‘Kevin Bacon effect’): when concept proximity matters more than keywords.
  • Semantic gaps in patent searching: the limitations of language and keyword reliance.

Meet our panel of experts

Matthew J. McBride

Director, IP Services at CAS

Michael Axton

Manager, Customer Success Specialists, CAS