Analyze Privacy, Cookies, and Compliance

This article covers what Analyze collects and what its compliance position depends on. It is background for anyone answering a privacy question about the site, not legal advice. Route any formal privacy question to Legal.

What Analyze Collects

Analyze uses anonymous identifiers. It does not collect personally identifiable information, and the data cannot be tied back to an identifiable person. Reports show aggregate site browsing behavior, such as device type, pages viewed, and clicks.

This is why no Analyze report will ever answer a question like which company visited a page. Analyze is not built for that, and asking it to be would change what it collects.

Cookies

Analyze does not use cookies to recognize visitors. It runs in the visitor browser using local storage instead.

This distinction matters when someone reviews the site cookie disclosures: Analyze does not belong on a cookie inventory, because it does not set one. It still processes visitor data, so it does belong in a privacy review.

Data Location

Analyze is native to Webflow, so the site analytics data stays inside the Webflow platform rather than being shared into a third party analytics ecosystem. That reduces the number of vendors handling CAS.org visitor data.

What Compliance Depends On

Whether the setup meets GDPR and CCPA requirements is not a fixed property of Analyze. It depends on two things:

• The tracking method selected. Always on, opt in, and opt out place different obligations on the site.
• The consent management solution in place. Opt in and opt out require one in order to function at all.

Both are documented in How Analyze Tracking Is Configured on CAS.org. Because a change to either affects the compliance position of the whole site, tracking method changes go through a Web Developer and are reviewed with Legal rather than being adjusted directly.

Common Questions

• Can Analyze be used to identify a visitor? No. The identifiers are anonymous by design.
• Does Analyze need a cookie banner entry? Analyze does not set cookies, but consent still governs whether tracking runs under the opt in and opt out methods.
• Does turning Analyze off delete the data? Turning tracking off removes access to the historical data, which is a reason to treat the setting carefully.
• Can a visitor request their Analyze data? There is no individual record to return, because nothing is stored against an identifiable person. Route the request to Legal regardless.