Using Analyze Mode: Clickmaps, Fold, and Scroll Depth

Analyze Mode shows the data on top of the page itself, so you can see where visitors clicked and how far they scrolled against the actual layout. It works on any page, including the ones missing from the Pages list.

Opening Analyze Mode

Open the page in Webflow and click the View Analyze Mode icon in the top bar. Click it again to close the panel. The same date range and device filters apply here as in the other reports.

What the Panel Shows

• Sessions and unique visitors for the page.
• Bounce rate for the page.
• Average time on page.
• Clickmaps. Which elements visitors clicked, and how many clicks each received in the date range.
• Average page fold. Where the visible area ends before a visitor scrolls.
• Scroll depth. How far down the page visitors typically scrolled.

Reading Clickmaps

A clickmap answers one question well: are visitors clicking the things the page was built to make them click.

• Compare the call to action against everything else. If a secondary link out-clicks the primary button, the page hierarchy is not doing its job.
• Look for clicks on things that are not links. Visitors clicking a heading, an image, or a card that does nothing means they expected it to be clickable.
• Ignore small differences. Twelve clicks against nine clicks is noise.

Reading Average Page Fold

The fold line tells you what a typical visitor sees before choosing to scroll. Anything above it is guaranteed exposure. Anything below it has to be earned.

The practical check: is the primary call to action above the fold, or at least visible without a long scroll. On CAS.org this matters most on solution pages and campaign landing pages, where the action is the point of the page.

Reading Scroll Depth

Scroll depth shows where attention stops. Two patterns are worth acting on:

• A sharp drop early in the page. Something near the top is turning visitors away, or the page opens with content that does not match what they came for.
• Deep scrolling with few clicks. Visitors are reading and then leaving. The content is working and the next step is not clear enough.

Cautions

• Do not read a heatmap as a verdict. It shows behavior, not reasons. Pair it with the previous and next page lists in the page details report.
• Low traffic pages produce misleading maps. A handful of sessions can make one visitor look like a pattern.
• Layout changes reset the picture. After a page rebuild, earlier clickmap data describes a page that no longer exists.
• Unreadable click labels are a build issue. See Naming Elements So Click Events Are Readable.