Introduction to Webflow Analyze

Start here if you have never opened Analyze before. This article explains what the tool is for. The rest of the articles in this category explain how to use it.

What Analyze Is

Webflow Analyze is the analytics tool built into Webflow. It records how visitors use CAS.org and reports the results in the Insights tab, right next to the pages it describes.

There is no tracking code to install and no separate dashboard to log into. Analyze captures visitor activity automatically once tracking is turned on, so new pages start reporting as soon as they are published.

What Analyze Measures

• Traffic. How many people visit the site, and how many visits they make.
• Sources. Where visitors were before they arrived, such as a search engine, a social platform, an email, or another website.
• Pages. Which pages get the most traffic, and which ones hold attention longest.
• Behavior on a page. What visitors click, and how far down the page they scroll.
• Goals. Whether visitors complete the actions that matter, such as clicking a demo request button.
• AI discovery. How AI tools describe CAS in their answers, which AI crawlers visit the site, and how visitors sent by AI tools behave once they arrive.

What Analyze Does Not Measure

Knowing the limits of the tool prevents wasted time looking for data that is not there.

• Individual people. Analyze uses anonymous identifiers. No report will ever name a visitor or tie activity back to a person.
• Form submission content. Analyze records that a form button was clicked. The submitted information lives in the marketing systems, not in Analyze.
• Search rankings and keywords. Analyze reports what happened after a visitor arrived. For ranking and keyword work, see SEO and URL Management.
• Anything before tracking was enabled. Analyze has no data from the period before it was switched on.
• History after tracking is switched off. Turning tracking off removes access to the historical data, so it is not a setting to experiment with.

How Analyze Fits With Other Tools

Analyze answers page questions: what is getting traffic, where that traffic came from, and what visitors did once they landed. Campaign attribution, lead quality, and pipeline reporting come from the marketing systems, which pick up campaign parameters described in UTM Tracker Footer Script.

Numbers will not match exactly between Analyze and other analytics tools. Each tool counts sessions, visitors, and bounces a little differently, so small gaps are normal. A gap large enough to change a decision is worth raising with a Web Developer before it goes into a report.

Where to Go Next

• Analyze Metrics and Terms Explained defines every number you will see.
• Reading the Site Overview Report walks through the first screen you will open.
• The Monthly Analyze Review Routine gives you a repeatable process once you know your way around.