Website guiding principles

# Website Guiding Principles

## Core Purpose
[Organization name]'s website exists to [primary purpose]. Every decision about our website's content, design, and functionality should support this core purpose.

## User-Centric Principles

1. **Accessibility First**
  - Our website must be accessible to all users, regardless of abilities
  - Follow WCAG guidelines for accessibility
  - Regular testing with screen readers and accessibility tools
  - Maintain keyboard navigation throughout

2. **Clear Communication**
  - Use plain, concise language
  - Organize content in logical hierarchies
  - Prioritize readability over complexity
  - Maintain consistent tone and voice

3. **Responsive Design**
  - Ensure seamless experience across all devices
  - Mobile-first approach to design
  - Optimize loading times for various connection speeds
  - Maintain functionality across different screen sizes

## Content Principles

1. **Quality Standards**
  - All content must be accurate and verified
  - Regular content audits and updates
  - Clear attribution for sources
  - Consistent formatting and style

2. **Value-Driven**
  - Every page should serve a clear purpose
  - Content addresses user needs and questions
  - Regular evaluation of content effectiveness
  - Clear calls to action where appropriate

## Technical Principles

1. **Performance**
  - Page load time under 3 seconds
  - Optimize images and media
  - Minimize HTTP requests
  - Regular performance monitoring

2. **Security**
  - HTTPS encryption throughout
  - Regular security audits
  - Secure user data handling
  - Clear privacy policies

## Design Principles

1. **Brand Consistency**
  - Adhere to brand guidelines
  - Consistent visual elements
  - Unified color scheme
  - Cohesive typography

2. **Intuitive Navigation**
  - Clear menu structure
  - Logical user flows
  - Consistent layout patterns
  - Clear wayfinding elements

## Maintenance Principles

1. **Regular Updates**
  - Monthly content reviews
  - Quarterly performance assessments
  - Annual comprehensive audit
  - Continuous feedback integration

2. **Quality Assurance**
  - Cross-browser testing
  - Mobile device testing
  - Accessibility testing
  - User feedback collection

## Success Metrics

1. **Key Performance Indicators**
  - User engagement rates
  - Conversion metrics
  - Page load times
  - Accessibility scores
  - User satisfaction ratings

## Implementation Guidelines

1. **Review Process**
  - Regular team reviews of principles
  - Annual principles update
  - Documentation of exceptions
  - Change management procedures