Beyond Patents: Unlocking smarter IP decisions with non-patent literature

Your patent database shows only half of the innovation landscape. What's hiding could be your next competitive advantage or your biggest blind spot.

The earliest signals of emerging technology, freedom-to-operate risks, and competitor activities often surface in places where IP workflows rarely reach: journal articles, conference proceedings, product releases, technical reports, and other non-patent literature (NPL). However, NPL is vast, fragmented, and inconsistent. Without the right approach, it's easy to drown in noise or miss the signal entirely.

Join Matthew J. McBride, Director of CAS IP Services℠, and Kathy Van der Herten, Director of Product Management at CAS, for a practical, insight-driven session on turning NPL into a strategic asset. You'll walk away with:

• Real-world techniques for integrating NPL into everyday workflows from prior art searches to technology scouting, so you can build NPL into the processes you already run.

• How to spot early signals of innovation before they hit the patent record, giving your team a head start on emerging trends and competitive threats.

• Strategies for managing volume, diversity, and credibility across NPL sources, so you can trust what you find and act on it with confidence.

• Best practices for cross-functional collaboration, ongoing monitoring, and documentation, ensuring NPL insights don't just sit in a report, but drive decisions across your organization.