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Tim Wahlberg

CAS VP of Product Management & Strategy

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June 27, 2019

Synthetic chemistry and the hunt for the perfect pie

I recently set out to drive from Columbus, OH, to Minneapolis, MN for some family festivities. Along the way, I wanted to work in a nice stop for lunch, specifically, a small town, family-run restaurant with a unique feel and, of course, great pie. In these scenarios, modern technology is incredible. It provides unprecedented access to relevant information that can help with this task in real-time. I scanned through Waze, Yelp, TripAdvisor®, and Google search results, which yielded an overwhelming amount of information to help me choose. And choose I did: A little spot in Illinois. But as I dug deeper into my research and my meal, I discovered that the absolute best spot, the place with the most coveted apple pie in Illinois, a bona fide national treasure, was right across the street. I wondered: Wouldn’t it be amazing to have a tool that cut through the deluge of information and just said, “This is exactly what you’re looking for.”