World Cup-Influenced Innovation Trends in Athletic Materials


Sports science is one of today’s most innovative industries. Scientists are continually developing novel high-performance athletic materials that can help athletes take their performance to the next level while delivering better sweat-wicking, cooling and odor-controlling properties. We analyzed patent data from 1994 to the present day to uncover trends that are relevant to the athletic materials industry. Our analysis uncovered a unique patent filing pattern since 2000, footwear-specific innovation related to the World Cup and a growing trend in the use of natural and synthetic blends.

    Naum Sayfullin
    Data Analyst
    Posted on June 25, 2018

    Analysis and Insights

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